SITU is a simple food scale that talks to your iPad. It weighs your food in calories and total nutrients, as well as in grams and in ounces. This means that the SITU Scale gives you the calorific value and nutritional content of the food you are about to eat.
It was founded by Michael Grohaus, a former Apple employee and technology journalist who struggled for years to lose weight. Michael knew cooking fresh foods at home was the best way to eat, but soon realised how hard sticking to a fresh food, calorie-controlled diet can be.