Annabel Karmel - App - HIROLA
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About This Project

25 years since setting up, Annabel Karmel has become the UK’s most trusted expert on good, tasty food for every age & stage, from eating during pregnancy and weaning to feeding toddlers and family food.



We’ve worked with Annabel since the start of her first Baby & Toddler app, and have since gone on to design and build the Family Cooking app.

Both are recipe apps that are easy to use and stunning to look at. They include meal planners, recipes, video content and other useful tips from Annabel herself.



It was important for the ongoing success of these products to ensure that the recipe content was always updated. With this in mind, we built a bespoke content management system that meant all the recipes could be managed without the need for app updates.



Branding, Design & UX

When creating this app we had to keep in mind that the images were the main focus. Annabel has some beautiful imagery that really complements the design factor. Using fun colours and a modern legible typeface will keep the app looking fresh for years to come.



How did we build it?

Both of Annabel’s apps were built using Objective C, which is required for native iOS apps.



Where are they now?

Annabel Karmel’s apps are both live on the iTunes store and have consistently been ranked one among the top food apps to download, more often than not occupying the top place.



The Annabel Karmel brand has an incredibly strong pool of members and a major digital and social following. Annabel is currently looking at her entire digital ecosystem and how this can be taken to the next level in terms of both engagement and growth. Mobile apps will play a key part of this strategy.