As an established fashion license merchandise company, Fashions UK Limited approached us with the task of transporting the most iconic cartoon character of all time, Betty Boop, from the 1930s into today’s digital world.
We were asked to create an appealing, interactive Betty Boop dress up game to help achieve this aim.
Branding, Design & UX
The iconic design of Betty Boop sold itself, with her clothing, accessories and other items instantly recognisable to her fanbase.
The challenge came from creating the interactive elements, including the standalone clothing items, and making sure they could seamlessly be added to the character.
How did we build it?
Dress Betty Boop required no backend infrastructure and was built all in app using both Objective C and Java.