Max Kirsten is an award-winning Clinical Hypnotherapist, Smoking Cessation Specialist, Certified Sleep Coach, Motivational Speaker, and Author.
He has a series of popular mobile apps available for iPhone and Android, and free MP3s that are available via his website. Max maintains some high profile clients including Adele, Tom Hardy, and Ewan McGregor.Having not only been endorsed by the above high profile names, Max has featured numerous times in the Mail Online, the Sun and the BBC, to name just a few.
Max was looking for a mobile partner to help recreate his previously successful apps for the latest iOS and Android platforms.
Upon completing the first app, Quit Smoking NOW! with Max Kirsten, it was ranked as the number 1 medical app shortly after launch, and continues to do well.
Max Kirsten is an award-winning Clinical Hypnotherapist, Smoking Cessation Specialist, Certified Sleep Coach, Motivational Speaker, and Author. He has a series of popular mobile apps available for iPhone and Android, and free MP3s that are available via his website.
Our first product is Quit Smoking NOW! with Max Kirsten, a content rich application full of readable content, video content, and most importantly Max’s hypnotherapy sessions as audio content.
Branding, Design & UX
Being asked by clients to give their existing app a fresh new look is a challenge we relish! We love improving an already successful app and designing it with new iOS design trends in mind. It’s always exciting working with the development team, discussing which new animations we could incorporate to help the app come to life and provide the user with some engaging visuals.
As the app is quite content heavy, adding in these animations to break up some text can help the user absorb the information, without feeling overwhelmed with endless scrolling.
We needed this app to reflect how Max Kirsten works with his own clients, helping people use the available information to overcome their problems. We therefore rearranged the navigation of the content and added in key features to help users access the articles with ease.
How did we build it?
The Quit Smoking NOW! app has dynamic content that is being loaded from a server. This means that the whole content can change, including the navigation structure and media. This required special handling & control.
We faced and overcame many challenges during the development of Quit Smoking NOW! by Max Kirsten.
- With such a content heavy application, we wanted to introduce a more engaging way for users to read this information. To achieve this, we introduced a flip page animation.
- We implemented a custom download manager for media & audio that ensured users experienced uninterrupted playback.
- We also had to ensure transitions between app screens did not affect media playback.
- Finally, there were a number of considerations with regards to the backend content management system. It is of significant size and we had to build it with room to grow and host many different applications in the future. It also had to include a custom push notification admin panel, allowing Max and his team the option to send a custom push notification to all users of his products.
The technology used was Objective C, Swift, AFNetworking Library, APN, Java, Google Cloud Messaging, Picasso Library, Volley Networking Library, jQuery, HTML5, MySQL, PHP, MVC framework Laravel 5.1, and a Laravel package that enabled push notifications.
Where are they now?
The Quit Smoking NOW! app by Max Kirsten is available to download now from both the iTunes and Google Play stores.
Both have had excellent coverage, including a great piece in the Mail Online. Backed by Adele, it soon saw both the iOS & Android app listed as the number 1 medical app on the app store.
We securely host Max Kirsten’s products, and provide monthly support.