SITU is a simple food scale that talks to your iPad. It weighs your food in calories and total nutrients, as well as in grams and in ounces. This means that the SITU Scale gives you the calorific value and nutritional content of the food you are about to eat.
With the scale sending all of this information to the app, you can quickly and clearly see the salt, sugar, and nutritional content of your favourite foods, whether they’re cooked at home or store bought. SITU helps you learn about your own eating habits so that you can act on the information it provides.
Branding, Design & UX
SITU came to us as a new business, with no branding or design. We worked closely with Michael and his colleague Jose to bring an entire new brand to life.
We then started on the design and UX of the iPad product. The most challenging part of the SITU design was the cutting out and placement of every single food item you see on the app.
How did we build it?
We connected the hardware to the application via Bluetooth, ensuring the coding of both the chip and the iPad app matched.
The hardware was being manufactured in China, whilst we handled the development of the iPad app internally, so effective communication was key.
We built this for iPad display only, using Objective C for iOS.
Where are they now?
SITU can be purchased online from Amazon, directly from their website or from a number of other sites. The iPad app is available now to download from iTunes.