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About This Project

type is a new dating app coming in November 2016. The type dating app guarantees users matches, with a very focused matching algorithm you can constantly see who is your type & who sees you as their type.


As an addition you can see what percentage each user matches your personal preferences so an accurate decision can be made, no more swiping with endless unfocused matches in your inbox.



With a clear concept, and name, type came to us with no brand, or logo design. Through thorough research, we set out to design a stand out icon that would draw App Store visitors whilst still providing a mutually appealing colour scheme to both male & female users.


Our task with the user experience & design of type was first the on boarding for each user, dating apps often fall into an early mistake by making this process laborious, losing users at the first step. We came up with an intuitive, interactive process that guides a user through the initial stages through the use of both transitions and animation – Making the first steps of signing up enjoyable, rather than dull and time consuming.


Following this, we came up with a simple and clean way to show a variety of different information on as fewer screens as possible within the type product, whilst keeping in mind the business model and payment methods also required.


How did we build it

type will be built natively for both iOS & Android for publishing on both iTunes & Google Play respectively.


Where are they now

type will be launching in November 2016.