Webgains are a performance marketing company.
They focus on driving sales right off the page, harnessing voucher and cashback sites, price comparison and shopping sites, search marketing, retargeting, remarketing, call tracking, content publishing, blogging, Tweeting, email marketing and more. They work with top brands including Nike, Ann Summers, Samsung and Rate People to name a but few. We were tasked with a tight timeline to deliver a fully functional product to Webgains in time to meet their key strategic and business goals.
This was Webgains’ first mobile app, which has so far been very well received by their clients. Over the next 12 months, Webgains have some huge ambitions for their products, and we are working closely with them to help them achieve their goals.
Branding, Design & UX
We worked in collaboration with Webgains’ other digital design partners to bring this product to life, advising where necessary and ensuring the animations and transitions built into the app were optimal for user engagement.
How did we build it?
The Webgains mobile app provides a dynamic view of aggregate performance data for the sales figures and relative commissions of the user’s advertising programs and campaigns. The app’s aggregate performance view is displayed dynamically based on the user’s role (advertiser, publisher, agency, account manager, etc.) and selected options (time period, specific program / campaign, currency and language). The view comprises of a graph at the top of the screen that can be analyzed and further expanded at the bottom.
This performance view provided us with our main challenge, requiring a variety of API calls to get it right.
The technology we used was Objective C, AFNetworking Library, Image Cache Mechanism, Java, Picasso Library and Volley Networking Library.
All server API calls for these products were provided by Webgains.
Where are they now?
Both the Webgains iOS & Android apps are live now on iTunes and Google Play respectively.
We continue to work closely with Webgains, now and for the foreseeable future, to further build on their mobile offering.